We designed a new identity for a different kind of running club.
We wanted Toro Club to feel less like a traditional sports brand and more like a community with its own attitude, energy and point of view.
We built the identity around movement, bold typography and a graphic language that feels raw, expressive and made to move.
From the visual identity to the details across apparel, graphics and digital touchpoints, we designed a system that could grow with the club and live beyond the track.
A new visual world for Toro Club.